MARK Thesis Presentation - Is Official Resale a Good Idea?
11:00am - 12:00pm
Online via Zoom (https://hkust.zoom.us/j/97742525986)
The ticketing industry exhibits a divergent pattern of return policy: some leading primary ticket agents are having their own resale platforms, e.g., AXS Ocial Resale, Eventim fanSALE, Ticketmaster fan-to-fan, etc.; while many other event organizers keep hands o the secondary market, e.g., "Tickets sold are non-refundable or non-exchangable." We propose an analytical framework to analyze the equilibrium strategies.
Event Format
Speakers / Performers:
Da HE
Department of Marketing, HKUST
Language
English
Recommended For
Faculty and staff
General public
PG students
UG students
Organizer
Department of Marketing
Contact