Social Science Seminar - The Party Mouthpieces Go Viral: How China's Propaganda Machine Adapts to Social Media and Why It Matters
12:00pm - 1:30pm
Rooom 3401 (Lifts 17-18), Academic Building, HKUST

Speaker: Professor Kecheng FANG, The Chinese University of Hong Kong



The influence of the Communist Party mouthpieces had been diminishing since China’s press commercialization in the 1980s. During recent years, however, we see the resurgence of party media on social media platforms. Following a mixed-methods approach, this study aims to explain the resurgence of the propaganda machine and discuss its implications. By collecting and analyzing quantitative data on article metrics and content characteristics, I summarize the key features of party media’s viral content. By conducting in-depth interviews with social media editors, I reveal their content strategies and the contributing factors behind the adoption of the strategies. I argue that the party media has been going through a process of “politically safe tabloidization”, which partly results in the recent rising of cyber-nationalism.

12:00pm - 1:30pm
Rooom 3401 (Lifts 17-18), Academic Building, HKUST
Event Format
Recommended For
UG Students
PG Students
Faculty and Staff
Division of Social Science
Post an event
Campus organizations are invited to add their events to the calendar.